SPECIAL TOURISM PROJECTS (SPT)
The development of Special Tourism Projects encourages the development of large-scale tourism projects in the national territory that, taking into account their geographical location, cultural and/or environmental and/or social values, as well as connectivity feasibility, become projects of high strategic importance for the development or improvement of the tourism potential of the sites where they are developed. Likewise, they will incentivize public and private investment in tourism infrastructure in the country.
These types of projects require special regulatory treatment, as they may involve interventions in areas with environmental restrictions or with a vocation for conservation and ecological tourism. Additionally, in their vast majority, they require modifications or adjustments to the PBOT or POTs (Basic Land Use Plans or Land Management Plans) where they are located.
Characteristics of a Special Tourism Project in Colombia:
- Location in Rural or Protected Land: They are developed in territories classified as rural land or in areas of special environmental and tourist interest, where traditional construction activities may be limited.
- Sustainable Land Use: They must be designed to minimize environmental impact, promoting responsible development aligned with sustainability principles.
- Authorization and Regulation: They require special permits from environmental and territorial authorities, in accordance with the Land Management Plan (POT), the Departmental Land Management Plan (POD), or the Tourism Development Plan.
- Promotion of Nature Tourism and Ecotourism: They typically focus on activities such as adventure tourism, wildlife and flora observation, hiking, community tourism, and accommodation in environmentally friendly structures (glamping, eco-lodges, ecological cabins, among others).
- Incentives and Support: In some cases, SPTs can access economic incentives, financing lines, and tax benefits to encourage their development.
What are Special Tourism Projects used for?
- Promotion of Sustainable Tourism: They seek to develop tourism activities with low environmental impact.
- Job Creation and Local Development: They boost rural communities’ economies through responsible tourism.
- Conservation of Natural and Cultural Heritage: They help protect strategic ecosystems and promote local culture.
- Diversification of Tourism Offerings: They create unique experiences that attract national and international visitors interested in nature and culture.
How do we generate value at Móve?
1. Comprehensive Project Structuring From initial conception to execution, at Móve we design strategies that align the project vision with financial, commercial, technical, legal, and market objectives. We take care of:
- Feasibility studies: We evaluate technical, economic, environmental, and social aspects of the project.
- Property evaluation: We understand the capabilities, limitations, and barriers related to the location and property of each project.
- Financial pre-feasibility: We identify critical project points, ensuring optimal resource execution prior to project development.
- Strategic planning: We design optimized schedules, budget execution, and operational schemes to guarantee project success.
- Conceptual benchmark: We evaluate the market and plan the project’s commercial objectives with market supply and needs.
2. Unique Destination Design With a multidisciplinary team of experts in architecture, urban design, and sustainability, we create unique experiences that combine functionality, aesthetic appeal, and respect for the natural environment.
- Conceptualization: We deliver differentiating concepts, aligned with global trends and distinctive in target markets
- Urban design: We create spaces that integrate nature, culture, and modern urbanism.
- Architectural design: We design attractive and innovative projects, taking market variables into account.
- Innovation and sustainability: We incorporate innovative solutions such as renewable energy, efficient resource management, and environmental conservation.
- Global market appeal: We design concepts that connect with international tourist expectations and market trends.
3. Promotion and Commercial Tools At Móve, we focus on positioning each project as a world-class destination. Our strategies include:
- Branding Development: Creation of project branding and development of commercial tools for promotion according to each project stage.
- National and international marketing and promotion: We design tools and campaigns to position destinations in key markets such as North America, Europe, and Latin America.
- Commercial management: Comprehensive support to the development team in the project’s commercial phases.